Project Overview:
My Role: Brand Development, Packaging Design, Online and Offline Marketing Strategy
Strategy: The strategy for Divine Skincare centred on creating a brand that marries luxury with natural ethos, leveraging sustainable practices and clean, effective formulations. Using a consumer-centric approach, the project encompassed complete brand development from logo design to product launch, emphasizing a cohesive visual identity and targeted marketing campaigns to connect with the eco-conscious demographic.
Tools Used: Figma, Photoshop, Canva, Final Cut Pro, Freepik, Illustrator, Procreate
Aim: Establish Divine Skincare as a leading brand in the natural beauty market by launching a line of eco-friendly, effective skincare products. The goal was to enhance brand recognition and customer loyalty through innovative packaging, compelling digital presence, and engaging marketing strategies that highlight the brand's commitment to sustainability and quality.
Brand Development:
Logo Design:
"Divine" Packaging Design:
Marketing Campaign:
